Simple SEO Techniques That You Can Use Immediately on Your Website To Boost Traffic

Search engine optimization, or SEO, is the backbone of any good website. It can literally make or break a website. This is because one important factor that a website needs in order to be successful is search traffic and the way to get search traffic is through search engines such as Google. This is where SEO comes in. Done properly, it allows the search engine to find your website and in return rank it accordingly. SEO can be tough work and webmasters can spend thousands of dollars every month pursuing SEO efforts for their website. If you do not have the budget to do so yet, do not be put down by this because there are some simple SEO techniques that you can apply to your website immediately.

Simple SEO Techniques That You Can Use Immediately on Your Website

1. Put some images into your content

You might think that images might not matter but the fact is, they do. This is because one of the ways that the search engine finds relevance of your website is through the use of images. However, for them to interpret your images correctly, you need to apply some SEO techniques. One of it is to use a filename related to the keyword. In addition to that, you need to be sure that the image also has a title and alternate text attribute that contain the variants of the keyword that you are targeting. All of these are important for the search engines to associate your images with your content.

2. Use SEO-friendly links

If you use CMS software such as Joomla or WordPress, then you need to know that the default links generated are not SEO-friendly. One way of tackling this problem is to modify the permalink or URL structure of the pages. WordPress for example, allows you to create your own permalink structure. Our suggestion is to create a permalink structure that has the category and the targeted keywords inside it in the form of a sentence. Also, ending the URL with a “.html” or “.php” is preferred. However, be sure to keep the URL short and precise because a long URL is not favored by the search engines.

3. Make sure your website loads fast

One of Google’s ranking factors is website loading speed. According to Google, if your website loads too slow, it detracts from a person’s browsing experience and therefore, that person may choose to stop loading your website and go somewhere else instead. That is why you need to ensure that not only you get fast, reliable, and good web hosting that doesn’t give you access problems or frequent down-time, you also need to optimise your website scripts and remove any issues causing high-latency or loading problems. Examples could be an image that it loading from an external server that is slow, having too many Javascript or CSS files, loading widgets from untrusted locations, etc.

4. Connect your website to social networks

Most prominent websites will have a Facebook account, and this is something that you should consider for your website as well because it adds an element of social connectivity. In addition to Facebook, you should also consider adding Google+ and Twitter into the picture as well. On top of being more connected to your audience, it also helps because social media has been taken into consideration by the search engines too. If you decide to embark on this path though, be sure to spend time to update your account regularly because you do not want to connect a dead account to your website.

5. Use Yelp or Google Business

If your website acts as a virtual presence of your physical business, then chances are that you would want to use services such as Google Business or Yelp. This is because these two applications allow you to add your business to the search engine’s directory. In fact, it can be one of the fastest ways to get your business on the first page of the search engine as well. Be sure to get your customers to leave a good review for your business too as this will help the search engine to find relevance about your business.

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About Site Fixit!

Sam is a professional web designer and web developer. He has over 15 years of experience with web-related technologies, and loves making things work.

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